It’s been almost a month since Moxie unveiled its new look. When we started the logo redesign process, questions I’ve heard many times from clients entered my head:

• How do you know when it’s the right time?
• Do we have too much brand equity in our current logo to make a change?
• We need to be fresh, but we don’t want to be too different that we are unrecognizable. How do we do this?
• Am I going to identify with this new logo as much as I do the old?

Having my team reiterate to me what I have said to our clients over the years was almost comical. (Trust me, it’s a lot easier to help someone else change, than change yourself.)