What commercial worked best?
This year, the Super Bowl ads went to the dogs (Doritos, VW, Sketchers and Budweiser all used dogs in their Super Bowl ads) and celebrities. We thought several of the ads were effective, including:
1)      VW, Back and Better than Ever: This spot was a great way to launch a new redesigned vehicle to VW’s line up. VW is trying to make the connection that a car can change your life.
2)      Budweiser, “Meet We Go:” Of Budweiser’s six Super Bowl commercials, we liked We Go/Rescue Dog the best. Who says you can’t teach an old dog new tricks – or switch to Budweiser beer?
3)      Clint Eastwood’s Chrysler commercial. Very moving – Stand out.
4)      KIA Dream Car: Kia captured the essence of the male target audience through sexy women, rock and roll, and cars – everything a man in their late 20s and early 30s wants in their life.
5)      Doritos: The Doritos-bribing Great Dane was memorable, funny and provided laughs.