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Moxie Design & Marketing

Mosaics, an event management company, launched in York

Award-winning, full-service advertising and communications firm launches sister-company specializing in event management

Mosaics by Moxie, York’s newest event management company has officially launched at Marketview Arts’ Gallery Hall in downtown York, PA. Mosaics was formed by Julie Lando—an award-winning marketing communications expert and president and owner of Moxie.

Mosaics will provide event management services at Gallery Hall, a new event venue located on the third floor of downtown York’s Marketview Arts building (former home of the Fraternal Order of Eagles) at 37 West Philadelphia Street. Mosaics will oversee event management services at Gallery Hall for a variety of events, including corporate, private, weddings and receptions, luncheons, concerts, reunions as well as art shows. Mosaics will host a grand opening benefit celebration at Gallery Hall on Friday, October 5, 2012 (details to be announced at a later date).

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A Pinteresting Brand Strategy

Pinterest: it’s the latest social media trend populated primarily by women in their 20s, 30s and 40s – it’s described as addicting – and the numbers prove this new social media platform is growing by leaps and bounds. According to Mashable, 70 percent of pinners are female, and are highly engaged, with stats reporting 3.3 million users logging more than 421 million page views. Just ask any 20-40-something female…if you can get her to stop pinning.

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Best and Worst Super Bowl Commercials of 2012

What commercial worked best?
This year, the Super Bowl ads went to the dogs (Doritos, VW, Sketchers and Budweiser all used dogs in their Super Bowl ads) and celebrities. We thought several of the ads were effective, including:
1)      VW, Back and Better than Ever: This spot was a great way to launch a new redesigned vehicle to VW’s line up. VW is trying to make the connection that a car can change your life.
2)      Budweiser, “Meet We Go:” Of Budweiser’s six Super Bowl commercials, we liked We Go/Rescue Dog the best. Who says you can’t teach an old dog new tricks – or switch to Budweiser beer?
3)      Clint Eastwood’s Chrysler commercial. Very moving – Stand out.
4)      KIA Dream Car: Kia captured the essence of the male target audience through sexy women, rock and roll, and cars – everything a man in their late 20s and early 30s wants in their life.
5)      Doritos: The Doritos-bribing Great Dane was memorable, funny and provided laughs.

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Happy 4th Moxie!

Four years ago from tomorrow, Moxie opened its doors. Thank you to the team, clients, friends, families, vendors and supporters that have helped make us a success!

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A New Year – A New Look

It’s been almost a month since Moxie unveiled its new look. When we started the logo redesign process, questions I’ve heard many times from clients entered my head:

  • How do you know when it’s the right time?
  • Do we have too much brand equity in our current logo to make a change?
  • We need to be fresh, but we don’t want to be too different that we are unrecognizable. How do we do this?
  • Am I going to identify with this new logo as much as I do the old?

Having my team reiterate to me what I have said to our clients over the years was almost comical. (Trust me, it’s a lot easier to help someone else change, than change yourself.)

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Moxie’s New Look

Why the new look?

Moxie Design & Marketing - New LookIn 2008, Moxie was born to fill a need in the marketplace. Four years later, Moxie has evolved, not only in the range of the products and services we offer, but also the personalities that make Moxie what it is today. Therefore, we decided to tweak the logo a bit to reflect everything that Moxie is and will continue to be in the future – forward-thinking, team-spirited, honest, connected and authentic.

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Moxie Calls For Spring 2012 Grant Applications

Moxie, an award-winning, full-service advertising and communications firm, announces the call for entries for the 2012 Spring grant under the Moxie Grant Program. The first-of-its-kind in the region, the Moxie Grant Program provides $10,000 of in-kind agency services each year to help regional non-profit organizations in the South Central Pennsylvania region promote their efforts in making a positive difference in their communities. Past Moxie Grant recipients include: Historic York, Leukemia & Lymphoma Society of Central PA, Leg Up Farm, York County Community Foundation, YCAL and Crispus Attucks.

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Moxies Secures Strand Holiday Media Coverage On FOX43

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Moxie Secures Strand CEO An Interview With FOX 43

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Moxie Places Op Eds

witfMoxieDesignandMarketingYorkPA Moxie worked with client witf to write and place Op Eds about Facing Cancer Together campaign.

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