Wagman Construction had been through the branding process with several local marketing firms before it approached Moxie to develop its new tagline. A task the client said was “impossible” because no other marketing firm was able to accomplish what they needed.

Up to the challenge, Moxie interviewed key leadership within the Wagman organization to develop a tagline that was consistent with the personality, experience and reputation of the organization. Moxie reviewed introductory collateral materials provided, team survey responses, top-level competitive positioning statements as well as Wagman’s 2007 Market Perception Survey Report.